WoW ✕ Dungeons & Dragons / Golly Reveal Trailer

Wizards of the Coast partnered with Blizzard Entertainment to announce the first ever Dungeons & Dragons ✕ World of Warcraft crossover sourcebook. Premiering at Gen Con 2026, the teaser follows a weathered D20 rolling through handcrafted recreations of iconic Warcraft locations, revealing the collaborations through a single cinematic journey.

Our role was to create a reveal that honored the identity of both franchises while establishing a visual language that felt distinctly its own, blending the tactile charm of tabletop gaming with the scare and atmosphere of modern CGI.

Reinterpreting Azeroth proved far more challenging than simply recreating it. Early in production, the visual direction felt too closely aligned with Blizzard’s established cinematic style, prompting a creative pivot toward a handcrafted tabletop aesthetic without compromising the project’s timeline or Gen Con delivery.

Every creative decision had to balance two iconic visual identities while navigating multiple stakeholder reviews and preserving the excitement of highly anticipated collaborations.

We rebuilt familiar Warcraft environments as miniature tabletop dioramas, replacing large scale fantasy spectacle with handcrafted detail and physicality. The D20 became both the narrative centerpiece and the camera, with carefully choreographed reflections, custom lighting and accurate animation guiding viewers through each world.

Working closely with our musical partner, 4Boars, we paired the visuals with an original score that emphasized curiosity and anticipation, allowing the teaser to communicate scale through restraint rather than spectacle.

Officially revealing one of Dungeons & Dragons' most anticipated collaborations, the final teaser earned enthusiastic backing from Wizards of the Coast and seamless approval from Blizzard. Delivered in multiple formats, the cinematic launch drove high-impact excitement leading into Gen Con.

Hitting over 3 million views in its first four days, the trailer continues to take the community by storm. This is proof of what we do best: driving real community excitement and delivering high-impact engagement for publishers.